The Latest Scams Circulating the Consumer World. Be warned. Be informed.
June 2007
"Who's Who" Rip Offs
We all deserve recognition for our accomplishments. We all ought to have our name in print or in lights. At the very minimum, we all want to receive an in-person “thank you” or “good job” for our contributions.
Unfortunately, we don’t always get those congratulations; or at least maybe not as soon as we’d like to. That’s why it can be so tempting to accept an offer to be included in a “Who’s Who” listing. The companies that publish the “Who’s Who” lists make the offer sound exclusive and the timeline short. They have a publishing deadline to meet after all. Truly they are all calling everyone, and they are eager to publish a biography on anyone who is willing to give them money.
While this business model isn’t necessarily designed to scam customers; it certainly is a rip off. Think about it: When was the last time you picked up a leather-bound “Who’s Who” list at the book store or in the waiting room at the doctor’s office? I’m guessing never. The only people who look at the “Who’s Who” books are the ones who paid to have their name in it in the first place. In our opinion, there isn’t much value in paying for a publishing that doesn’t go to key decision-makers that can affect your future.
A well-written press release to your local newspaper or to the professional organization in which you belong should get you the recognition you deserve and doesn’t cost a penny out of your pocket.
Play it Safe
Source: www.clarkhoward.com
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